Meet the Directors: Lori Kreke, NCIDQ

At K2M Design, we believe that our people are our most valuable resource, and Lori Kreke exemplifies this philosophy in her role as Director of Interior Design. Her approach to balancing strategic thinking with hands-on problem-solving perfectly reflects K2M’s mission of Building Relationships Based on Trust and Results, not just with clients, but within our own team. In this spotlight, Lori shares insights into her daily work, her passion for developing talent, and the practical wisdom that drives both individual and collective success at K2M.

What is a typical day like for you?

As Director of Interior Design, my day is a balance of big picture strategy and in-the-moment problem-solving. I’m checking in with project teams, reviewing design concepts, and ensuring our work aligns with the client’s vision, goals, and schedule. I also spend time mentoring designers, coordinating with the other Directors, and making sure our studio processes run smoothly. No two days are ever exactly the same — some days are more creative, others are about management and coordination.

What is your favorite part of your role?

My favorite part is mentoring and empowering our designers, helping them grow their skills, and watching them bring their own creativity and expertise to the table.

What are some things you do to stay productive and focused?

I try to plan my day in blocks — dedicate certain hours to creative work, meetings, and admin time so I can give each my full attention, make space for uninterrupted focus of “on the business” work, and prioritize communication with regular, short check-ins with the team to prevent last-minute crises.

What is one piece of advice you’d give to those aspiring to work in your field?

Immerse yourself in every part of the design process — not just the creative side, but also the technical details, project management, and the business side. Stay curious, ask questions, and be willing to take on challenges outside your comfort zone. The strongest designers are those who can pair creativity with practical problem-solving and clear communication.