Catering to the Modern Business Traveler
The Crowne Plaza Columbus hotel sits in the heart of the Arena District; a bustling business and entertainment area located in downtown Columbus. The public spaces were dated with cherry-wood paneling through the uninviting bar, a small, hidden grab-and-go station combined with the business center, and minimal pre-function lounge seating. Guestrooms offered tired finishes and dark, bulky furnishings. The spaces lacked comfort and technology to support today’s business traveler’s needs. The goal of the $19.7M renovation was to re-imagine a hotel dedicated to the modern business traveler through technology integration, purposeful seating-arrangements, and a re-energized palette.
The hotel’s design inspiration was influenced by Columbus’s nearby agricultural industry. Industrial, blackened steel elements and warm wood tones visually connect the public spaces. Lounge seating with curated, over-sized murals feature well-known local architectural landmarks as well as artistic aerial imagery greet guests at both entrances.
The Arrival, which once housed an over sized circular desk, was re-imagined into two, refined pods with clean lines and rich texture. A layered, felt panel installation with LED frame lighting serves as a focal point behind the desks. A new Marketplace was introduced near the registration pods. The full-height glass walls entice guests into the space, while hexagon patterned floor tiles further define the space. Continuing through the public space, warm, wood-look flooring tile was installed in a herringbone pattern and feathered from dark to light offering a soft transition from the lobby to the bar, dining, and conference areas.
The walls that originally closed off the bar from the lobby were removed to provide an open, immersive atmosphere. The Vine + Forge bar and restaurant is now an engaging destination for guests and visitors to enjoy. A wood and LED lit over sized soffit, sleek black framed shelves, and geometric tiles anchors the bar in the space. The new configuration offers guests adaptive seating and table arrangements with conveniently integrated technology in order to enhance working, dining, or lounging experiences. Sleek, horizontal lines of the newly added fireplace allow the floor-to-ceiling windows to remain visible and let light in, while adding warmth to the space. A built-in breakfast buffet replaced the small, grab-and-go station and business center. After hours, the buffet is hidden with a laser-cut felt curtain that create visual interest while concealing the buffet.
The public spaces feature the Plaza Workspace elements including two high-top huddle tables, two single pods, and a multi-person nook for individual and team working needs. All of these signature seating elements incorporate decorative lighting and integrated technology. Plaza Workspace elements continue upstairs with a curated space called The Studio. Dedicated for business use, the space features upscale finishes and a nod to Columbus’s golf legacy. Various seating, including a lounge area, multiple counter spaces and a conference room, promote collaborative work sessions.
The hotel’s 13,000 SF of event spaces include two grand ballrooms and four meeting rooms, refreshed with custom carpet in deep navy and greys and a tailored art collection. Decorative lighting becomes a feature throughout the second floor with upgraded multi-tiered brass chandeliers in the main ballroom, sleek wall sconces in the pre-function, and a matte black fixture in the elevator lobby. An over-sized custom mirror is displayed in the elevator lobby to enhance and visually enlarge the lobby.
Guest experience continues from the public areas into the 375 guestrooms, featuring the Crowne Plaza’s WorkLife design. Once dark and tired rooms now revitalize guests and provide productive places for work and rest, featuring soft neutrals, textured fabrics, and informal guestroom settings. Integrated power throughout the guestroom allows for flexible working whether it is from the lounge chair, desk, or bed.
The Crowne Plaza Columbus transformation offers a stimulating and productive destination for today’s modern business traveler. Guests receive an inspiring hotel experience that blends work and restoration within the heart of the Arena district.